Digital Marketing & Social Media Management
We Don't Just Run Campaigns, We Build Revenue-Generating Marketing Machines
Here's the truth: throwing money at ads without a strategy is like pouring water into a leaky bucket. You might see some results, but you're leaving massive opportunities on the table. At Interlink Events, we take a fundamentally different approach to digital marketing, one that's rooted in data, driven by strategy, and obsessed with measurable ROI.
Whether you're looking to scale your business through paid advertising, build a loyal community on social media, or create a content strategy that actually converts, we're here to make it happen. We combine creative excellence with analytical rigor to deliver campaigns that don't just look good, they perform exceptionally well.
Strategic Digital Marketing Planning
Every successful campaign starts with a solid strategy. We don't believe in one-size-fits-all solutions. Instead, we take the time to understand your business, your market, your competitors, and your customers to create a customized digital marketing roadmap that aligns with your business objectives.
Data-Driven Strategy
Development
We start every engagement with comprehensive market research and competitive analysis. By understanding where you stand in the market and where your opportunities lie, we can craft strategies that give you a genuine competitive advantage.
Our strategic planning process includes customer journey mapping, channel selection, budget allocation, and KPI definition, ensuring every dollar you invest is working toward your specific business goals.
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Comprehensive Market Analysis
Deep-dive research into your industry, competitors, and target audience to identify untapped opportunities and competitive advantages.
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Customer Journey Mapping
Detailed mapping of every touchpoint in your customer's journey from awareness to conversion and beyond, ensuring no opportunity is missed.
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Multi-Channel Strategy Development
Strategic selection and integration of the right marketing channels, from search and social to email and content, based on where your audience actually is.
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Budget Optimization & Allocation
Smart budget distribution across channels and campaigns to maximize ROI, with continuous reallocation based on performance data.
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KPI Framework & Goal Setting
Clear, measurable objectives tied to business outcomes, not vanity metrics, so you always know exactly how your marketing is performing.
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Quarterly Strategy Reviews
Regular strategy assessments and adjustments to ensure your marketing stays aligned with evolving business goals and market conditions.
Paid Advertising That Actually Delivers ROI
Paid advertising is one of the fastest ways to scale your business, when done right. We specialize in creating and managing high-performance ad campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms that deliver measurable results and positive ROI from day one.
Google Ads
Management
Google Ads remains one of the most powerful advertising platforms because it captures intent, people actively searching for what you offer. We create search, display, shopping, and video campaigns that target the right keywords, audiences, and placements to drive qualified traffic and conversions.
Our Google Ads specialists are certified experts who stay on top of the latest features, bidding strategies, and best practices to ensure your campaigns are always optimized for maximum performance.
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Search Campaign Optimization
Keyword research, ad copy testing, bid management, and quality score optimization to dominate search results for your target keywords.
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Display & Remarketing Campaigns
Strategic display advertising and remarketing to stay top-of-mind with prospects who've shown interest in your products or services.
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Shopping Ads for E-commerce
Product feed optimization and shopping campaign management to drive sales for e-commerce businesses with maximum ROAS.
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YouTube Video Advertising
Engaging video ad campaigns on YouTube to build brand awareness and drive conversions through the world's second-largest search engine.
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Performance Max Campaigns
Leveraging Google's AI-powered Performance Max campaigns to maximize conversions across all Google properties with a single campaign.
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Conversion Tracking & Attribution
Comprehensive conversion tracking setup and multi-touch attribution modeling to understand exactly which ads drive results.
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Advanced Audience Targeting
Leveraging Meta's powerful targeting capabilities including demographics, interests, behaviors, and custom/lookalike audiences for precision targeting.
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Creative Development & Testing
Eye-catching ad creatives optimized for the Facebook and Instagram feed, stories, and reels, with continuous A/B testing for improvement.
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Instagram Shopping & Commerce
Setting up and optimizing Instagram Shopping features to turn your profile into a revenue-generating storefront.
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Lead Generation Campaigns
Facebook Lead Ads and conversion campaigns designed to capture high-quality leads directly within the platform.
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Retargeting & Dynamic Ads
Sophisticated retargeting strategies and dynamic product ads that show users exactly what they've shown interest in.
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Messenger & WhatsApp Ads
Conversational advertising through Messenger and WhatsApp to engage prospects in real-time and drive conversions.
Meta Ads
(Facebook & Instagram)
With over 3 billion active users across Facebook and Instagram, Meta's advertising platform offers unparalleled reach and targeting capabilities. We create scroll-stopping ad campaigns that capture attention, build desire, and drive action.
From brand awareness to direct response, we leverage Meta's full suite of ad formats and targeting options to reach your ideal customers at every stage of their journey.
LinkedIn Ads for
B2B Marketing
For B2B companies, LinkedIn is the gold standard for reaching decision-makers and professionals. We create targeted LinkedIn ad campaigns that cut through the noise and connect you with the exact job titles, companies, and industries you want to reach.
Whether you're looking to generate leads, drive event registrations, or build brand authority in your industry, our LinkedIn advertising strategies deliver results that matter to B2B businesses.
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Precision B2B Targeting
Target by job title, function, seniority, company size, industry, and more to reach exactly the decision-makers you need.
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Sponsored Content & InMail
Native sponsored posts and personalized InMail campaigns that engage professionals where they're already active and receptive.
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Lead Gen Forms
Pre-filled LinkedIn Lead Gen Forms that make it effortless for prospects to share their information, dramatically increasing conversion rates.
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Account-Based Marketing (ABM)
Targeted campaigns focused on specific high-value accounts, perfect for enterprise sales and strategic partnerships.
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Thought Leadership Content
Promoting valuable content that positions your brand as an industry authority and builds trust with B2B buyers.
Social Media Strategy & Management
Social media isn't just about posting pretty pictures, it's about building relationships, fostering community, and creating a brand presence that resonates with your audience. We develop and execute comprehensive social media strategies that turn followers into customers and customers into brand advocates.
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Platform-Specific Strategy
Customized strategies for each platform, Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube, based on where your audience is most active and engaged.
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Content Calendar Planning
Strategic content calendars that ensure consistent posting, seasonal relevance, and alignment with your marketing campaigns and business objectives.
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Community Management
Active monitoring and engagement with your audience, responding to comments, messages, and mentions to build relationships and brand loyalty.
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Influencer Partnerships
Identifying and collaborating with relevant influencers to expand your reach and build credibility with new audiences.
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Social Listening & Monitoring
Tracking brand mentions, competitor activity, and industry conversations to stay ahead of trends and respond to opportunities in real-time.
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Crisis Management
Proactive reputation management and rapid response protocols to handle negative feedback or PR issues professionally and effectively.
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User-Generated Content Campaigns
Creating campaigns that encourage your customers to create and share content about your brand, building social proof and authentic engagement.
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Social Commerce Integration
Setting up and optimizing social shopping features to enable direct purchases through social platforms, reducing friction in the buying journey.
Content Creation & Brand Positioning
In a world where everyone is fighting for attention, great content is your competitive advantage. We create compelling, on-brand content that cuts through the noise, tells your story, and positions your brand as the obvious choice in your market.
Multi-Format
Content Production
From blog posts and infographics to videos and podcasts, we create content in the formats that resonate most with your audience. Every piece is crafted to provide value, build trust, and guide prospects toward conversion.
Our content team includes writers, designers, videographers, and strategists who work together to produce content that's not just beautiful, but strategically aligned with your business goals.
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Visual Content Design
Eye-catching graphics, infographics, and visual assets that stop the scroll and communicate your message instantly.
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Video Production & Editing
Professional video content from concept to final edit, explainer videos, testimonials, product demos, and social media clips.
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Copywriting & Storytelling
Compelling copy that tells your brand story, highlights your unique value, and persuades prospects to take action.
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Brand Voice Development
Defining and documenting your unique brand voice to ensure consistency across all content and touchpoints.
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Content Repurposing
Maximizing content ROI by adapting and repurposing core content across multiple formats and platforms.
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Thought Leadership Content
Positioning your executives and brand as industry authorities through strategic content that demonstrates expertise and builds credibility.
Performance Marketing & Conversion Optimization
Performance marketing is where strategy meets execution. We don't just drive traffic, we optimize every step of the customer journey to maximize conversions and revenue. Through continuous testing, analysis, and optimization, we ensure your marketing dollars deliver maximum return.
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Conversion Rate Optimization (CRO)
Systematic testing and optimization of landing pages, forms, CTAs, and user flows to increase conversion rates and lower customer acquisition costs.
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A/B & Multivariate Testing
Data-driven experimentation to identify what resonates with your audience and continuously improve campaign performance.
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Landing Page Optimization
Creating and optimizing high-converting landing pages specifically designed for each campaign and audience segment.
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Email Marketing Automation
Sophisticated email sequences and automation workflows that nurture leads and drive conversions on autopilot.
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Marketing Automation
Implementing and managing marketing automation platforms to scale personalized communication and improve lead nurturing efficiency.
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Retargeting & Remarketing
Strategic retargeting campaigns across platforms to re-engage visitors who didn't convert on their first visit.
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Customer Lifetime Value Optimization
Strategies to increase repeat purchases, upsells, and customer retention to maximize the long-term value of each customer.
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Attribution Modeling
Advanced attribution models to understand the true impact of each marketing touchpoint and optimize budget allocation accordingly.
Analytics, Tracking & ROI Reporting
You can't improve what you don't measure. We implement comprehensive tracking and analytics systems that give you complete visibility into your marketing performance. No black boxes, no guesswork, just clear, actionable data that shows exactly how your marketing investment is performing.
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Comprehensive Analytics Setup
Implementation of Google Analytics 4, Google Tag Manager, and other analytics tools to track every important interaction and conversion.
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Custom Dashboard Development
Personalized dashboards that display the metrics that matter most to your business in real-time, accessible anytime, anywhere.
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Monthly Performance Reports
Detailed monthly reports that break down performance by channel, campaign, and objective with clear insights and recommendations.
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ROI Calculation & Tracking
Clear tracking of marketing spend versus revenue generated, so you always know your true return on investment.
Data-Driven
Decision Making
Our reporting goes beyond vanity metrics. We focus on the numbers that actually impact your bottom line, customer acquisition cost, conversion rates, revenue per customer, and overall ROI.
Every report comes with strategic recommendations based on the data, ensuring you're always moving forward with confidence and clarity about what's working and what needs adjustment.
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Competitive Benchmarking
Regular analysis of how your performance compares to industry benchmarks and competitors to identify opportunities for improvement.
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Predictive Analytics
Using historical data and trends to forecast future performance and inform strategic planning and budget allocation.
Audience Targeting & Funnel Development
The right message to the right person at the right time, that's the foundation of effective marketing. We develop sophisticated audience segments and marketing funnels that guide prospects from awareness to conversion with precision and efficiency.
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Audience Segmentation
Detailed segmentation based on demographics, behaviors, interests, and purchase intent to deliver personalized messaging that resonates.
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Buyer Persona Development
Creating detailed buyer personas that represent your ideal customers, informing all messaging, content, and targeting decisions.
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Custom Audience Building
Building custom audiences from your customer data, website visitors, and engagement to target your most valuable prospects.
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Lookalike Audience Creation
Leveraging platform algorithms to find new prospects who share characteristics with your best customers.
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Full-Funnel Strategy
Developing comprehensive marketing funnels that address every stage, awareness, consideration, decision, and retention.
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Lead Nurturing Sequences
Automated nurturing sequences that educate, build trust, and move prospects toward purchase decisions at their own pace.
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Funnel Optimization
Continuous analysis and optimization of funnel performance to reduce drop-off and increase conversion rates at every stage.
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Micro-Conversion Tracking
Tracking smaller engagement actions that indicate buying intent, allowing for more sophisticated targeting and optimization.
Why Partner With Us for Digital Marketing
We're Performance-Obsessed,
Not Just Creative
Don't get us wrong, we love beautiful creative work. But we love results even more. Every campaign we run is built on a foundation of data, tested rigorously, and optimized continuously to deliver the best possible return on your investment.
When you partner with Interlink Events, you're not just getting a digital marketing agency, you're getting a growth partner who's as invested in your success as you are. We celebrate your wins, learn from challenges, and constantly push to find new opportunities for growth.
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Certified Platform Experts
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Proven Track Record Across Industries
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Transparent Reporting & Communication
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Dedicated Account Management
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Data-Driven Optimization
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Flexible, Scalable Solutions
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ROI-Focused Strategies
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Continuous Learning & Innovation
Let's Build a Marketing Strategy That Delivers Real Results
Stop wasting money on marketing that doesn't move the needle. Whether you need to generate more leads, increase sales, or build brand awareness, we have the expertise, tools, and track record to make it happen. Let's have a conversation about your goals and how we can help you achieve them.
Get in touch today for a free digital marketing audit and strategy consultation. We'll analyze your current marketing, identify opportunities, and show you exactly how we can help you grow.
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